Best 'For Sale' landing pages

[philiporchard]

Im keen to sell some of my better domains like

Flights couk
Universities couk
TravelMoney couk
Cambridge couk

+ 20 others

Was thinking about some custom landing pages – but was wondering if there are any good platforms for doing this? I did speak with a GoDaddy broker, but wasn't sure if they were best route to go.

Any thoughts on this would be appreciated... Thanks!

 

[Marek]

I think you are massively over thinking this. There aren't really any "best" for sale landing pages.... all you need is your contact info, make it clear the domain is for sale, maybe list some info on pricing and what payment methods you accept. You definitely don't need to pay anyone to make a landing page for you. The only way you might want to do this is to get access to their established market place too (Sedo and the likes).

What I would concentrate on is undoing the damage you're doing to some clearly valuable domains. Get all that rubbish content off Cambridge.... you're putting buyers off with this and what are you getting in return? The sites like a ghost town content wise, and doesn't appear to be monetised? Scrap that 1999 Junk and have a simple one page lander with sale info....

 

[philiporchard]

Appreciate the frank feedback!

I'll look at getting the domains up for sale somehow.

 

[Jeff]

Im keen to sell some of my better domains like

Flights couk
Universities couk
TravelMoney couk
Cambridge couk

+ 20 others

Was thinking about some custom landing pages – but was wondering if there are any good platforms for doing this? I did speak with a GoDaddy broker, but wasn't sure if they were best route to go.

Any thoughts on this would be appreciated... Thanks!

How much is the Cambridge directory making? If - as I suspect - the answer is little or nothing, just do away with it. Firstly, it doesn't even hint that the domain is for sale, and secondly its very existence suggests that this is the natural use of the domain. In reality the value lies in a potential sale to either the (very wealthy) university, or a company with the word Cambridge in its name or the name of one of its products - of which there are thousands. It's one of those rare geos that has acquired a meaning beyond the place itself. Cambridge says tech in the same way that Las Vegas says gambling or Milan says fashion.

As @Marek says, there's absolutely no point in paying to use someone else's sales lander. It's the quality of the domain that matters, not the quality of the lander. The only thing I would add to what Marek suggests is that you include a statement along the lines of: "If you don't receive a reply it's because our price expectations are too far apart. Please feel free to submit a revised offer."

That way you won't have to waste your time replying to all the low-ball offers you're likely to receive with quality domains like these, but you won't deter buyers who start low but are willing to go much higher.

Good luck.

 

[Murray]

I set up my own for sale pages recently

I just asked chatgpt and gemini to make me html landing pages and chose one, used cloudflare to redirect the domains to the corresponding murraydomains.co.uk/domain pages and formspree for the contact form, ovhcloud for cheap hosting

I sold a domain relatively quickly after setting it up so that was good

As others have said as long as someone reaches a clear page saying "this domain is for sale" and how to contact you then everything else should take care of it itself, albeit often taking years.

 

[Marek]

I think a lot of domain investors have no real clue what they're doing as far as Google updates and so on go - it's like they think they simply don't apply to them or something. The second you put a site on a domain you own they very much apply, and any damage you manage to do is going to be reflected in bid prices. Or if you even get a bid at all.

Google have been very aggressive in going after low quality sites over the last few years - they have had a series of updates called Helpful Content Updates, Spam updates , and general core updates targeting this sort of low quality stuff. Google publish the list of them here.

The chance of Cambridge not being burnt in Googles eyes at this point is close to 0%. And there often isn't an easy or quick fix. Given the mess thats been made of this one I'd rather buy VisitCambridge for £2.5k if I was building a big project on that city. Sure your domain is nicer but that other domain doesn't come with the big dose of self harm you've applied to yours.

Lets say someones looking for an Indian restaurant in Cambridge, look at the mess of the page you have live here. No real content at all, a bunch of keyword spam, no reviews, no photos, no anything really. I can't find one positive thing to say about that page. Look how helpful the Trip Advisor page is. Thousands of reviews, loads of great photos, contact info, website info, opening hours, etc etc. You definitely wouldn't struggle to find a decent curry from that page, even if you're like me and never set foot in Cambridge before.

Or you can simply use Google Maps / reviews thats at the top of every related Google search anyway. Again thousands of reviews, photos, etc etc. A genuinely useful user experience.

Then compare this to what you've got live. I'd rate Trip Advisor / Google Maps as an easy 8-9 out of 10 quality wise for the user... realistically how do you think your empty page compares? I'd give your page a negative score out of 10, given if I just take a leap of faith and go to your top listing, you're sending me to a restaurant that closed 8 years ago.

The damage being done here is wild, and it's all self inflicted for absolutely nothing in return. It makes no sense at all.

 

[Ree]

Im keen to sell some of my better domains like

Flights couk
Universities couk
TravelMoney couk
Cambridge couk

+ 20 others

Was thinking about some custom landing pages – but was wondering if there are any good platforms for doing this? I did speak with a GoDaddy broker, but wasn't sure if they were best route to go.

Any thoughts on this would be appreciated... Thanks!

This is actually a very good question and it deserved a more positive response.

For domains like cambridge.co.uk I wouldn't touch a templated for sale lander, and I definitely wouldn't pay someone else to build one. I'd design something specific to that exact keyword myself. Open up Illustrator and build a one page piece that presents the domain as what it actually is, a category killer geo asset, not some abandoned site that happens to still be online. Keep it direct, not desperate. Say what it is, who it's likely to suit, how to get in touch, and leave it at that.

I'd also drop the word "premium" altogether. It's been wrecked by idiots slapping it on parked garbage and asking silly money for domains nobody wants. The word doesn't carry any weight anymore except in the minds of delusional 'Domainers' with zero intelligence clutching their begging bowls in desperation.

On the existing content, I get why the Google angle got raised but I don't think it's relevant here in the way it would be for a domain trying to earn organic traffic. Nobody's buying cambridge.co.uk because they searched "Cambridge attractions" and landed on it. It's getting bought by a university, a Cambridge branded company, or whoever. That kind of buyer isn't running the page through a Helpful Content checklist in their head, they're buying the asset to mould it into whatever they wish. Whatever happens to be on it right now isn't of any concern.

The bit that hasn't been mentioned at all, and probably matters more than anything else, is outreach. I got some insight years ago into how the old Moniker team ran their auctions. They didn't sit around waiting for the right buyer to find a lander on their own. They went looking for them. Known entities with the budget to actually buy a keyword like this, contacted directly, ideally more than one of them aware the others are interested too, so they end up bidding against each other rather than against your asking price. That's how you get a proper result for something at this level.

On the practical side, I would design it in Illustrator, export it as a simple static page, host it myself and point the A Record directly at it. You don't want a mainstream 'we mix crap with premiums' together kind of platform. The lander just needs to look do its job regarding presentation and the outreach is what actually gets the right type of buyer looking at it.

With 20 plus of these sat in the portfolio you're not short on options, you need a professional stand alone strategy that actually matches the calibre of your domains. Obviously tweak for each specific asset for maximum impact with first class presentation.