Best Software for analysing landing pages

[philiporchard]

Currently our website Maths couk only has one landing page, so we've decided to build out 40 more pages covering various tests that we offer.
Currently on UAT but hopefully going live tomorrow.

In the past I remember finding websites that analyse your page content etc and compare to competitors etc etc.

Does anyone have any recommendations please? Thanks!

 

[astutiumRob]

For page content analysis/comparison, the SEOspyglass suite of tools does a good job.

 

[Backyard5562]

For 40 pages, I'd use a browser extension like Detailed or Seoquake to quickly check on-page content. You could probably find a GPT that also makes comparisons.

There is no H1 tag on most of those landers, and most are missing meta descriptions.

The design also probably needs some work. The text on the left and the image on the right don't flow nicely down the page, IMO. At least on desktop / wider screen when not stacked.

To compare to competitors, you'd probably need something like Semrush or Ahrefs to compare domain vs. domain and page vs. page. That's more for backlinks, though. They also offer some on-page things, but not a comparison vs. competitor, just an analysis of your page/content. The best way to judge vs. competitors is your own cursory glance. If your page isn't as good, then try to make it so.

 

[philiporchard]

Super. Thanks so much.

H1 is a good call and yes... defintely need page descriptions added.

 

[Hook]

Are you tracking your traffic? what are the % users on mobile?

Because honestly, you've clearly made this site for desktop - when most of the web users nowadays (apart from bots) are on mobile.

also another thing to consider, google uses mobile first indexing, and will know your mobile UX is poor. The text is unreadable for anyone without 20/20 vision, your CTA's are equally small, lot of broken / misaligned elements, signup form overlay is tiny...

You need to go back and rebuild this site for mobile first, because this is just a landing page I assume, you can create the backend for whatever device your user will use mostly, but these LPs on the frontend need to be clearly readable.

 

[philiporchard]

Yes, you are right. It wasn't designed for mobile.

Would be nice if there was an app that could easily convert these landing pages to responsive design!