SEO.co.uk and .uk

They are now both up for sale for 950,000 dollars each!
 
All the big SEO agencies have .com domains as they know if you have .uk in your domain they'll think you only work in the UK... branding matters, especially when paying that much.

I'm not even sure what the total UK SEO industry is worth in the UK, but can't be more than a few B
 
Doesn't necessarily have to be their primary domain name - right, and I think it'd be worth it to an agency on '.com' to prevent a competitor (even an up-and-coming) potentially achieving a foothold over a globally very attractive market...

2) Also, the 'quality over quantity' argument? What is the reputation/specialisation in the .UK in terms of SEO? Additionally, could the breadth of '.com' and 'SEO-markets' it covers leave an SEO agency at risk/vulnerable to dilution?

3) .UK comes with trust but also accountability. Which might, in fact, be the strongest argument for the investment.

Saying that I wouldn't have put them up separately, but each to their own...
 
Honestly, $75K feels like a bargain considering the size of the industry.

The UK SEO market alone is estimated to be worth over £3 billion annually, and that’s not counting related digital marketing and PPC segments that push the broader industry to £10B+. Owning SEO.co.uk or SEO.uk in that context isn’t just a domain play, it’s premium positioning for anyone dominating search or branding in the UK market.

When you look at what agencies spend on ads, staff, and client acquisition, these names are actually cheap for the authority, credibility, and type-in value they bring long-term.
 
Last edited:
I love my exact match domains, but I'm not sure I'd want this. People would look at this domain name and expect you to be top, but you won't be able to be top for this term without doing some relatively short-term tricks which would maybe get the domain banned in the long run.

If you aren't top with this name, people would like at you like you don't know what you are doing in SEO.
 
Does anyone know the identity of either the seller or the buyer?

I think the latter is going to get their fingers burnt because looking at the Wayback Machine for seo.co.uk, it was on Sedo for over three years. If an end user had wanted it for $75k they had plenty of opportunity to acquire it.

The idea that all-of-a-sudden it's worth 12⅔ times as much is Ryanesque.
 
Back
Top