cm
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I've always been a fan of short snappy names and 1-word EMD/brand names, so this is a somewhat new problem I've found myself with.
How would you approach social media branding for a business that has a name that exceeds the character limits of the most popular social media platforms.
Let's use the example "Mechanical Engineering Parts"... The content side of things is not a problem and I can make use of a brand icon for the profile avatars.
But wtf would you approach the handle?
Things I've considered:
1. Disregarding the social media usernames and just using whatever is auto suggested (am I the only person it's gonna bother?)
2. Using some annoying abbreviation (eg, MechyEngyP
)
3. Finding some obscure domain extension like .social to brand that then redirects to the main website.
4. Use another phrase consistantly across all profiles (for example Instagram.com/WeLoveParts etc.)
I'm leaning more towards ooption 4, but very interested to hear if anyone else has overcome a similar annoyance. I've always tried to keep everything inline with the main domain's brand name for previous projects - but here it's just not going to be possible,
How would you approach social media branding for a business that has a name that exceeds the character limits of the most popular social media platforms.
Let's use the example "Mechanical Engineering Parts"... The content side of things is not a problem and I can make use of a brand icon for the profile avatars.
But wtf would you approach the handle?
Things I've considered:
1. Disregarding the social media usernames and just using whatever is auto suggested (am I the only person it's gonna bother?)
2. Using some annoying abbreviation (eg, MechyEngyP

3. Finding some obscure domain extension like .social to brand that then redirects to the main website.
4. Use another phrase consistantly across all profiles (for example Instagram.com/WeLoveParts etc.)
I'm leaning more towards ooption 4, but very interested to hear if anyone else has overcome a similar annoyance. I've always tried to keep everything inline with the main domain's brand name for previous projects - but here it's just not going to be possible,