Tyres.co.uk £300,000

[invincible]

because I am winking to Hook that I am also aware of this. Sorry, I often grin and smile even when I type, you shouldn't try to interpret that =)

Thanks for clarifying. It’s difficult for me to know the true meaning of subtitle emoticons when used so I prefer to just ask.

 

[Jeff]

I know the buyer of the domain, he said he has a lot planned for it - he has a long history with SEO and building brands.

I didn't realise he paid so much tbh. But, he has had a lot of successful projects, and I know he got a .com last month which cost a lot more than tyres did.

Can you shed any light on why he didn't insist that the .uk was included? As @dn points out, it's on the same SCOTTUK tag, along with the singular pair tyre.co.uk and tyre.uk. Minimum offers of £50k for each.

If a buyer at this price level who knows the market doesn't care about the .uk, it's a huge slap in the face for the extension.

 

[dn]

If a buyer at this price level who knows the market doesn't care about the .uk, it's a huge slap in the face for the extension.

Don't make much out of it, could be just a personal preference or a shortsightedness.
Not all buyers or investors are visionaries =)

 

[Jack Bean]

It is an interesting sale if it is 100% authentic. It does make me reminisce back to the free.co.uk sale 2020 for $205.000 which is a nice name but really???. Such big plans the buyer had planned which was something to do with mortgages if I remember correctly. Now look at it (Dosh down the bog)

Fast forward 2025 and here we are again (A super-duper sale). In 2021 it was listed for sale at a snip of a price £100.000! What happen? was inflation added??? Now I see the holding page and see comments like 'The future of tyre buying is nearly here, and it will never be the same again. For partnership opportunities or general enquiries, fill out our form below.' and 'We’re on track to transform the way the UK buys and fits tyres. Through cutting-edge technology, a nationwide network of fitting partners, and a commitment to unbeatable pricing, Tyres.co.uk will redefine convenience and value for drivers everywhere.' I feel another ginormous 'free.co.uk' type of FLOP on the way. In 2024, it is important to understand that just owning the top keyword does not automatically guarantee you are going to be a success. If indeed this wee chappy did fork out £300.000 as reported (which I am sceptical of) the words 'more money than sense' spring to mind.

Jack.

 

[dn]

I agree - if the domain was listed for sale at £100,000 several years ago, it would seem odd for the buyer to agree to pay £300,000 now without thorough research. But you never know the full story.

Perhaps the seller had already sold the most valuable parts of their portfolio, made a million, and decided to triple their prices to slow down further sales? Or maybe the buyer's desire to own the domain was strong enough that they didn’t want to spend months negotiating it down.

Silly prices are paid all the time - but it’s only in hindsight that we know whether they were truly "silly" or not. I thought Google paid silly when they bought YouTube in 2006 (why not just build their own?). But time has shown how mediocre Google is at launching and growing new products organically and how brilliant that acquisition turned out to be.

Given the buyer's track record, it's reasonable to assume he knows exactly what he's doing.

 

[GreyWing]

£100k of gold in 2020-21 would be worth about £210k right now. It's not a million miles away with real inflation either.

Plus he might have listed it at that price in 2018 or something, the price was just something he didn't update for a few years.

As for the other stuff, I paid 130k for a name in 2017-18, not really touched it since so these things do happen as well. I don't think it's unusual to buy something and leave it sat there for a few years like free.co.uk, especially when most of us have other projects we are trying to juggle.

 

[monsterinsights]

The £300k seems like a steal if they can grab even a small slice of what Blackcircles is doing. The tyre business has such good margins that they could make that money back monthly in sales. Get it right, and you're looking at a multi-million pound business. But hey, hindsight's 20/20 - it'll all come down to how well they execute.

My guess is they're betting big on search traffic, hoping that exact-match domain will give them an edge. Should be interesting to see how it plays out this year.

Nice deal for everyone involved - both buyer and seller should be happy with this one.

 

[monsterinsights]

Does anyone know who bought this? Is it a giant already in the tyres space?

 

[username]

Does anyone know who bought this? Is it a giant already in the tyres space?

Read the thread?

 

[monsterinsights]

The only probable buyer is a giant like Michelin or Halfords. We will know soon enough I guess.

 

[username]

Dosh down the bog

I'm sure the seller did something nice with the money

 

[temp123]

The .com is owned by some australian tyre shop that doesnt operate any more, the domain isnt even for sale as far as I can tell.


Heh, im very curious if this is a blackcircles rebrand - I dont see the value personally, but happy for the seller to walk away with that much, crazy.

I remember when Tesco worked with blackcircles for a few years back in 2011, not sure why that deal ended, but i would guess there wasnt enough money in it.

300k is a pretty large ad spend, I'm not sure I see the value for a new entry into that space and I dont think it's worth 300k for an existing "tyre broker".

 

[monsterinsights]

The .com is owned by some australian tyre shop that doesnt operate any more, the domain isnt even for sale as far as I can tell.


Heh, im very curious if this is a blackcircles rebrand - I dont see the value personally, but happy for the seller to walk away with that much, crazy.

I remember when Tesco worked with blackcircles for a few years back in 2011, not sure why that deal ended, but i would guess there wasnt enough money in it.

300k is a pretty large ad spend, I'm not sure I see the value for a new entry into that space and I dont think it's worth 300k for an existing "tyre broker".

Blackcircles makes over £50m a year.

 

[Marek]

Blackcircles makes over £50m a year.

Which is exactly why they're never going to rebrand to an EMD in a million years.

 

[GreyWing]

Which is exactly why they're never going to rebrand to an EMD in a million years.

I'm not saying they are doing it, but just in general. How much would it cost them to run both side by side though? The logistics costs are already in place, the staff costs are already paid for, they could just run both and stick a different label on them coming out of the door. Then they'd have both covered, EMD and a Brand.

SportsDirect have internal brands that appear from the outside to be competing, yet all come out of the same factory.

 

[temp123]

Blackcircles makes over £50m a year.

Are you sure? All I can find is sales of 25m and profit of 300k back in 2014, before it was sold to michellin for 50m.

Companies house shows profit of 1.4m in 2023.

 

[monsterinsights]

Are you sure? All I can find is sales of 25m and profit of 300k back in 2014, before it was sold to michellin for 50m.

Companies house shows profit of 1.4m in 2023.

Yes, sales of £25m back in 2014 so it has been over 10 years and the market has only grown. I wouldn’t be surprised if they are doing a lot higher than £50m.