It's like this one - she's been really badly advised here. Now all her emails are going into a black hole and her website visitors are looking at toothpaste wondering where the financial advisor went. When a single customer could be worth £1000's thats a bit of a foolish move.
Has she been really badly advised? You dont know what discussion we had around it. Sure, having the co.uk would have been amazing but for a self employed startup she has an excellent domain name that's short, memorable and being her surname has that personal touch. Bearing in mind she is not planning to become a huge corporation and having that personal touch is important for her client base so fits the brand well. Not many self employed startups would be able to aquire their surname in domain form as they'd type it and see it's already taken and stop there or if they did really want it they'd likely not have the budget to aquire it. She didn't want a longer wordier .co.uk alternative so it made total sense to go with the .uk seeing as I knew the owner and was able to aquire it.
All her emails are reaching her just fine and shes already got quite a bit of work that has come her way through the site both from new customers and other firms looking to use her as a consultant. The people that want to find her are finding her website absolutely fine.
You seem to make a lot of assumptions but what evidence do you have to backup your claims?
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